You are not a creator if you generate your content. It is just flipped consumption.

I went to another AI video generator tool presentation in Berlin. Left with mixed feelings, as expected.

The baseline was: “90% of people just consume. We empower them to create now by prompting our tool and creating high-quality content.”

Wut? You are not creating when you do that.

And remember I said I want a filter to turn off 100% AI-generated content on YouTube? I still stand by it.

Two sides here on the surface:

-> For a company that wants to automate their content and cut costs – alright. For the “creators” – generators that want to produce tons of content and monetize it (though unmonetizable now by YouTube) – also alright.

-> For others who use content creation to build skills and create true connections – not so great.

Writing and speaking on camera are skills. Narrative skills, thinking skills. Opinion-building skills. Combating the fear of showing up, consistency.

This is why I cringe when I hear that AI generation is there to empower 90% of people who are only consuming.

Because it is not empowering creation, it is flipping consumption – from consuming content to consuming the AI generation tool.