They don’t.
They do – if you are a product. But as a human being, you are fluid and flawed.
So I have a dilemma – I want to help people show up authentically on LinkedIn and reach whatever it is they want to reach. Mostly: land a job or build a better presence as a founder.
On the other side, I know too well what going viral and chasing algorithms does to your brain. It works like a gambling game – when you follow the algorithm, which is what it is designed to make you do, you end up visible, but it is fake visible if you play by its rules.
It corrupts your integrity.
The only thing that makes it okay for me is when you are using the platform by your own rules, not the other way around. Algorithms change and if you chase them – you end up losing yourself.
(My values, by the way: having fun and being profitable.)
From people who really made LinkedIn work and yet don’t feel addicted or brainwashed – what are your guidelines for how to do LinkedIn? Let’s compare.
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