I’m catching up with regular business today after disconnecting from work and LinkedIn for 1.5 weeks.
I did my monthly task – checked my LinkedIn stats (impressions, saves, followers…) for March. I did well for myself.
Except – it felt so off. It did not feel good to analyse the data, at all.
On top of that, I saw that the post that had real value and brought a fantastic person into my DMs performed “badly”. The post about deepfakes used in cyber crimes targeting women.
My narrative in helping people build their careers in the West is very much about authenticity. How the hell can you be authentic if you adjust your writing and creation to a changing algorithm and chase the platform?
Anyway, I quit checking my stats. Which is weird, considering that I thrive on data, informed product decisions, research, all that.
Not in this case, I disqualify this engagement data as corrupted.
The only stats that matter: does this bring money, does it make me happy, do cool people who mean meaningful business reach out to me.
Feels good to take that off my monthly to do list – I finally unsubscribed from my own stats.
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